GA4 · GTM · Meta Pixel · Meta CAPI · Server-Side GTM · Stape
The Challenge
A Napa Valley winery investing heavily in paid media needed more accurate conversion tracking and attribution. Incomplete Meta Pixel implementation and client-side tracking limitations meant ad spend wasn't being optimised against reliable data.
What We Did
✔ Meta Pixel rebuild and bug fixes
✔ Server-side Meta Conversions API via GTM — deployed on Stape cloud
✔ Custom JavaScript workaround for WineDirect tracking limitations
✔ GA4 and GTM refinements for accurate event tracking and reporting
Accurate conversion data for the first time. Eliminated client-side and server-side mismatches, reduced data loss from browser restrictions, and gave the marketing team reliable attribution to optimise ad spend against.
Results
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