The Challenge
A global wine brand with significant ad spend running on broken tracking. GA4, Meta Pixel, and conversion data had been inaccurate for years — marketing decisions were being made on data nobody could trust.
What We Did
✔ Meta Pixel rebuild and bug fixes
✔ Full custom server-side Meta Conversions API — web and mobile
✔ GA4 rebuild and GTM setup with complete event tracking
✔ iOS Facebook SDK and Firebase GA4 integration
✔ WCAG 2.1 and ADA compliance
✔ GTM consent gating and CMP implementation
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